Why Does Publishing Take So Long?

I was fascinated by a story about the publishing industry that appeared in this past weekend's New York Times Book Review. The article starts from the premise that, given the advent of electronic communication, publishing should have speeded up like the news cycle. But that's not true.

Although technology makes it easier to turn a manuscript into a finished book, it still takes a long time to build a book that'll sell. Word of mouth is still paramount.

The book I'm reading right now would agree. It's called The Practical Writer, and it's published by the folks who put together Poets and Writers magazine. Published in 2004, it is compiled with an awareness of the importance of Web sites in the process of finding an agent and developing an audience. The essays seem to be written around 2002, so blogs were still in their nascent stages. [A late chapter on authors developing a presence on the Web makes no mention of blogs.] The book, which consists of essays by publishing professionals of all stripes, is a perfect example of what the Times article is talking about; the writing is roughly two years old by the time it appeared in print.

The article outlines the carousel of the publishing game. While all the pretty horses are going up and down, the music playing in the background is publicity. The Practical Writer's description of this aspect of publishing is contained in several essays -- the one by the bookseller is a good example as are the items by agents and publicists.

I've always expected that if I'm able to sell my first novel, this blog will be the basis for developing a community of readers -- or perhaps it'll remain a hidden little alcove not far from an as yet undeveloped "professional" Web site. [Of course, if I never see my book in published form, I'll still enjoy writing. It's what I do.] The key is to develop word of mouth, and that will require an online presence, an expansion of my freelance writing, and probably reaching out to book clubs and readers through other literary sites.

Ultimately, the goal is to develop an audience. I hope the forty people or so who visit per day like what you see and stick around.

Read for Fun, America!

I meant to write about this weeks ago, but I was having too much fun reading other things. Back in November there was an article in the New York Times about how fewer people are reading for pleasure. It was based on a National Endowment for the Arts study. It got me thinking: What does this say about the state of publishing?

I believe that lots of people read for fun. I see it on the train every work day. But I'm also seeing a lot more people using their portable DVD players, and it seems every other person has iPod buds sticking out of their ears. And of course, there are several masochists who do work on the train (full disclosure: I do too, sometimes, but I don't enjoy it).

Books and a train commute are a perfect combination, so why aren't more people reading? Perhaps it's because so many books out there suck. A possibility, at least. But I suspect it's because the marketing doesn't know how to build or develop an audience -- especially for mid-list writers. Let's face it, it's easy to publicize a Stephen King novel. He's got years of successful novels under his belt and has connected wiht his audience better than any writer I know of. But why don't more people know about Christopher Moore? He's funny, he's entertaining, he's occasionally irreverant. Lord knows how many people are fans of his type of story, but it's a lot. This past year, when he released You Suck, the book was reviewed by the Times. Yet, there aren't enough people who know about him. I mention his name to other voracious readers, and they've never heard of him; when they read him, they like him.

One of the reasons I created this blog was to promote writers I like (of course, no one reads this either, so there you go!). I don't mean promote in the marketing sense; lord knows I'm no marketer.

Ultimately, I hope to create an audience for my books, which I think people will enjoy and believe they'll enjoy the subsequent books I produce. I'm sure this is naive, but I'm looking forward to speaking with readers, even if they challenge me to justify scenes or characters or a story's premise. The author is the best marketer for his or her work, but authors need publicists and strong editors and a team of professionals to make things sing. That's one of the reasons why publishers get the percentage of sales that they get; they're paying for the risk and for the overhead.

As readers, we don't have to worry about all that. We just have to read and enjoy. So read for fun, America! Use the imagination that you've been blessed with!

And if you happen to be on my blog, let me know what you've been reading and why. I'll share it with others. Let's get more people reading!