Wednesday, January 02, 2008

HarperCollins Looks for Friends Who Read

In case anyone was interested, you won't find me on MySpace or YouTube. I have no friends -- not in the 2007 sense of the word, at least.

But other authors are looking for friends among the teen audiences they're trying to build. HarperCollins has established a MySpace teen site. HarperTeen actually doesn't look like most MySpace pages, which seem to be festooned with loads of crap, generally. Looking at it tonight, I noticed a poetry contest that a bunch of teens sounded interested in. And at least the first ten were polite to each other. OMG!

My point, however, is not about the contests, it's about the overt push by a major publisher to reach out and develop a connection with young readers. Despite studies that say the number of young readers is declining, a major publisher is willing to cultivate their future audience. Get 'em while they're young. (Wasn't that the tobacco industry's motto?) This is an addiction I can feel good about.

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