Platform vs. Credentials

This was originally posted in the nonfiction forum I moderate on AgentQuery Connect. I thought I'd share it here. Comments are always welcome.

While reading through agent blogs recently, I came upon a wonderful distinction that sums up quite well one of the challenges that frustrates writers of nonfiction: Platform vs. Credentials.

For example, say you're the president of a small company that produces widgets. You started in the field as unpaid internship in widget making, got a full-time job after graduating widget school, and worked your way up the ranks to be chief widget operator and finally president. You're a big wig in your little widget world. Congrats. You have credentials.

But do you have platform? Not necessarily.

You're running a small regional operation that until recently was struggling to make payroll, remains virtually unknown outside of the widget world, and makes decent widgets but is not recognized as an innovator. To make matters worse, you cancelled your subscription to Widget World Times ten years ago. I mean, who does that?

You don't have a great platform. As far as the widget world is concerned, you're a dinosaur. In fact, if it weren't for your son, you might be facing difficult decisions about the future of your little company.

Your son, who you hired a year ago after he earned his masters in widget management even though he followed at your heels since he was a kid, not only gets a subscription to Widget World Times, he's been quoted dozens of times in its competitor publications and has a column in the Widget Gazette. In addition, his blog, Widgetwatcher.com, is quickly becoming a must-read for the widget cognoscenti. Not only does he boast of his hundreds of blog followers, his frequent Twitter posts get retweeted regularly by the 4200+ followers he has there. And comments? Jeez, he pays your teenage son $10 a week (and supplies him with a six-pack of beer on occasion -- but you didn't hear that from me) to moderate the comments on Widgetwatcher.

Your son is developing a strong platform. If he can help you grow that company, then his platform becomes even stronger. Because he doesn't quite have the credentials yet. Maybe you and he could write a book together.

Does that help?

Book Review: Shiver

I don't know if you feel it too, but I think someone punched the afterburners into high gear. I could have sworn Labor Day was a week ago. (And no, I still haven't taken that vacation...) It's also hard to believe that the year is almost three-fourths done. Around New Year's, I asked readers if they'd like to contribute book reviews. I got one back then. Now I have another to share with you. Though I know the writer's name, she prefers to be identified by her Agent Query moniker, Big Black Cat. Thanks, BBC, for your contribution.

Yes, I'm a YA librarian and I hadn't read Shiver yet. There, I said it.

With that off my chest, I have to share that I approach all YA romance with trepidation. I'm virulently anti-love-at-first-sight, which is so common in the genre. Maybe I'm a jaded adult, or perhaps I was just an unattractive teen, but I find the idea of love at first sight is usually an excuse for not having to bother with character development vis a vis the relationship. So I found myself pleasantly surprised by Shiver — but I digress.

The story's basic plot is human girl loves werewolf, which had me gagging at hello. But guess what, BBC was won over by something I didn't expect — really good writing. Stiefvater does a stellar job of using a cliched genre as a vehicle for some excellent writing. She also takes a big leap by introducing YA readers to a little culture, such as the German poet Rilke. Yes, that's a true statement.

While there is an element of "ba BOOM I'm fantastically in love," the rather complicated backstory of Grace, the female main character, and her obsession with a wolf pack, produces a relationship that builds on (gasp!) friendship and trust before evolving into something else. True, the male MC (werewolf Sam) is in his wolf form at the time, but hey — building blocks are building blocks, and if you can’t dig interspecies relationships you have missed the YA bus.

Another pro for me in this book was the supporting cast being well written — something you don't always see in YA, or adult literature for that matter. Teen characters often come off as stereotypes, so I was pleased to find an exception. There were perhaps two characters that I didn't feel I "knew" by the end, but for the most part the whole group was well written and individualistic.

Maggie Stiefvater is represented by Laura Rennert of the Andrea Brown Agency, and I can tell you, I'm jealous as hell about that.

Five Questions for ... Matt Sinclair

Victoria Dixon, a fellow member of the online community of writers at AgentQuery who blogs at Ron Empress, asked who among us was willing to subject ourselves to a short interview. Nothing too dangerous, just five questions based on her reading of our online Blogger profile.

Here's what we came up with. Feel free to ask me any additional questions in the comment section. I may just answer them!

1) What is your metaphysical reason to blog? What do you get from it beyond contacts, marketing tools, etc. (This is akin to asking why do you read.)

The short answer to your question is that blogs help me think. I read to know; I write to express. When it comes to blogging, it’s somewhat more complicated. I’m a chronic thinker, and blogs allow me to vent or ramble on a variety of topics as I try to think them through.

To me, blogs can be less formalized, less complete, than any novel or magazine article I write. But to layer on the metaphysical aspect of your question, I do like the element of permanence — or at least endurance — that an electronic compendium of my thoughts offers.

In my personal writing life, I write fiction because I love to imagine. We all have our own lives, our own realities; a great number of readers would prefer to learn about realities they’re not already aware of (i.e., they prefer nonfiction). I love to enter a world created by another writer. I love getting lost in my imagination, exploring ideas that wouldn’t come up in my every day life otherwise.

On another point, I won’t discount the marketing and contact aspects you cited, but those are not my chief reasons to blog at this time. If and when I have published novels to hawk, I’ll be far more targeted in the marketing of my blogs. One of my projects for 2010 is to create a Web site for myself as a writer of fiction and nonfiction. My wife and I decided to work on a book project together related to the work she’s done for the past twenty years. It’ll be nonfiction, but I think I’ll be able to get that published before I get a fiction agent and sell any of my manuscripts.

2) Speaking of your amazing number of blogs, what's the purpose behind each? This is where you get to remind your readership of some of the things you have to offer. :)

I’ve started several blogs, but I only have two that matter in my writing life. The first was Matt Sinclair’s Coffee Cup, which I created in 2004. I expected it to be basically a place where I could write some early morning thoughts on the day ahead or the day behind while drinking a cup of coffee. The posts were supposed to be no longer than it took me to write while sipping my morning caffeine. As such, the topics could go anywhere, and usually did.

One of the beauties of blogs is you can learn something about a writer’s personality through them — at least as far as the writers allow — even as they discuss the most mundane things in their lives. After my daughters were born in December 2008, I knew my blogging time would be vastly cut back. I was surprised at how much time I had to write during their first couple of months of life. I started a new section of posts, called “Matt Recommends,” about things that were really helpful to my wife and me as new parents. This was my attempt at recognizing the importance of advertising. I’ve worked for many years in magazines and I’ve never felt very comfortable with the (necessary) role of advertisers. “Matt Recommends” was my way to acknowledge that if I had any future in getting money out of my blogs, I’d have to push products that I believed in.

But once the girls were about two or three months old, the sleep deprivation hit full bore and my work schedule got tougher. Blogging regularly over coffee just wasn’t possible.

My second blog, The Elephant’s Bookshelf, arose not long after the first, but I wanted it to be focused on writing and reading. I had hoped it would evolve into a writing community — this was before I knew about AgentQuery — and I could get people to write book reviews, which I’d edit and post. I’m still open to that possibility, but I’ve not really pursued it. Elephant’s Bookshelf has also expanded a little beyond its original intent to include my thoughts on lots of things at least tangentially related to writing and reading — awards, contests (including National Novel Writing Month) films, the death of newspapers...

The others, including one you probably didn’t see in WordPress, were half-hearted attempts to discuss things like traffic in New Jersey, book stores, reviews of book fairs and readings, and other things that I’ve since forgotten. At least one was established so I could help teach a sibling how to create a blog.

3) In your favorite book list, you mention authors for the most part. What is your all-time-favorite, cannot-do-without book?

For me, that’s very hard to answer. I don’t think there is just one. But if I were forced to live in the world of Ray Bradbury’s Farenheit 451 and "become" a banned book until society allowed books to exist again, I might choose Michael Chabon’s Amazing Adventures of Kavalier & Clay or John Irving’s A Prayer for Owen Meany. I also loved John Connolly’s The Book of Lost Things, which now that I think of it might be the book I’d memorize. It has so much of what I love in a novel: intelligence, humor, a story that is both engaging and meaningful. That’s what I hope my works will offer readers. I like to share things I’ve learned without being too didactic.

4) If an editor/publisher came to you and said, "We'll pay you to write this book," what would be the worst possible topic they could think of?

One that I not only knew nothing about but which I had no interest in learning anything about. A history of defecation comes to mind. I’d call it “I Don’t Give a ...”

5) What would be the best?

The universe is my oyster! There are so many things I’d love to write about. If I could get interviews with all the surviving Mercury, Gemini, and Apollo astronauts, for example, I’d love to do something with that. But Andrew Chaiken’s already written A Man on the Moon and I don’t think that’ll ever be topped; it was the basis for the HBO series “From the Earth to the Moon.” Other topics could include something related to my first love: baseball. And if a publisher has a hankering for an interesting tale that takes place in Antarctica, well, I’m about 25,000 words into it.

But that barely scrapes the surface of the types of books I want to write. I have a list of a couple dozen novels, screenplays, short story collections, and other works that I hope one day to write. In all honesty, I doubt I'll live anywhere near long enough to write all I hope to write. But I'll do what I can.

Thanks, Victoria, for the opportunity.

T-Minus 20 Days to NaNo

I'm surprising myself. I'm getting psyched up for NaNo (National Novel Writing Month, or NaNo WriMo) and I already know I won't succeed. I'm not a pessimist. I didn't succeed either of the past two years I started NaNo novels, and I have even less time this year. I don't need to be an Antactic researcher to know it'll be a cold day in hell before I finish 50,000 words when I'm lucky to get five hours of sleep and four or five hours of family time per day.

Novel writing includes a lot of sacrifice. I'm willing to do that. Indeed, I've done that. But this year, not quite as much will be allowed.

Still, I'm getting psyched. Why? Because I've got Twitter friends who are encouraging me. Many of these are part of the online community of writers at AgentQuery, which is probably my favorite writing-related site, but I've also come across other NaNoers. Some of them even follow me through my work-related Twitter account, which is kinda cool.

I'm eager to get started, though I'll admit I'm of two minds about what to write. I could easily get back into my work from last year, which requires much more than another 50,000 words, especially since I only got about 15,000 written last year during NaNo and far fewer once December hit. (And virtually none after the closing days of the year brought me two bundles of happiness and poopy diapers.) But I also could return to writing funny stuff (well, funny at least to me.) And like many who've been treated like a cat toy over the past year, I could use a couple laughs.

Perhaps I'll post updates on Twitter like this: Fell asleep on the train again while writing 30 words. It's 30 I hadn't written before.

Regardless, I know that I need to get back into my writing. My girls deserve it.

Good luck fellow NaNoers. The most grueling days are before us. Keep your pens, pencils, and minds sharp.

Nonfiction Writers Wanted!

If you're a writer of nonfiction who's looking to get his book idea into shape for agents, you might want to visit and join AgentQuery Connect, where a nonfiction discussion group was recently established. For those of you who are familiar with AQC, you probably know that it's primarily populated with fiction writers, but nonfiction remains the biggest segment of the publishing world and AQC recognizes that.

I don't work for AgentQuery, I'm simply an active member of that community, and while I'm there to gain insight into getting my fiction published, I'm a working journalist with ideas for several nonfiction works, so I'll be an active participant in that area too.

There simply haven't been many participants yet, so come on in and join on the ground floor of an active online community of writers. I'm sure you'll like it.

Tell Us About New Writers

As I've noted on this and my other blog frequently, I spend a fair amount of time in a community created on AgentQuery. (And for other writers who've not heard about it, this is a great place to get honest assessments of your work, including your queries or synopses, before submitting them to agents.)

But lately that has gotten me thinking about where do new writers come from — from a reader's perspective. I've been fortunate to have a broad array of books cross my path, most of which are from friends and family. Sometimes these are gifts, other times, they're simply recommendations people make. I suspect some of the books are simply neglected children that they know will find a good home in my collection.

But when new writers, like those people I've struck up friendships with in AgentQuery Connect (like Facebook for writers), finally get their big break, how do they get others to know who they are and what their writing is about? Obviously, that's a marketing issue, and the marketing of writers — including the added importance of writers promoting themselves — is a big business.

I think nothing is as important as word of mouth. So I'd like to allow you to share names of favorite new writers you've found. If it's yourself, that's fine, too. And if you can share a Web site, I'm fine with that. In fact, if there's demonstrated interest shown, I'll start a new link list of writers that Elephant's Bookshelf Readers recommend.

How do you find new writers and who are your new favorites?

National Novel Continuation Month

November is almost over; just about six hours to go here on the East Coast. And with the end of November arrives the close of National Novel Writing Month. Though I have topped 15,000 words, it is not physically possible for me to get to 50,000 today unless I were to steal words from other documents and paste them into my work in progress. That's not going to happen. I respect myself and my fellow writers too much to do that.

But that doesn't mean I'll stop writing what I have begun. I'm still getting to know the characters in my new novel, Blood Falls. They're interesting and I'm sure there's a lot more complexity to them than has been shown so far. But that's what you learn when you first meet people. I know something about my main character's family, how her parents died, the awful disease her sister has, the brother who seems about as deep as the condensation on a bottle of beer. I met people I didn't know about, like the niece of my main character, who strikes me as smart and precocious and potentially uplifting as this family's story progresses.

I've also gotten to know a couple fellow writers better. For that I am most thankful. I feel like I've been welcomed into a community of writers and I've already learned a lot from them; I suspect that more will come. I hope I've helped at least as many people as have helped me.

But tomorrow, despite the board meeting I must attend and the mountains of work I must tend to, begins National Novel Continuation Month(s). Most likely, it'll extend into the new year. It may also overlap with the beginning of Local Life-Interrupted-by-Babies Lifetime, but I'm ok with that too. Because they will be a big part of my writing life for years to come. Indeed, I expect them to garnish a huge chunk of my salary over the next 20-25 years.

So, off I go to live the life of yet another aspiring novelist -- albeit, one with a novel to show for it and another on the way and dozens of workable ideas to pursue after that. I'll probably reach about 16,000 words on this year's Nano. I strongly suspect I'll start something else next year, but this year's word count may end up as a high-water mark for a while, unless I start fictionalizing what my kids do. Lord knows what tomorrow brings.

Chris Moore Can Wait

At long last, I've printed out the latest iteration of my novel. Although I started reading Christopher Moore's Island of the Sequined Love Nun on Friday, I'm going to have to put that on hold for a little bit, as I want to reread my book again. I probably won't send any queries out this month, despite my initial plans to start by June 30, because I want to make sure that there's no stupid errors in there. The close of the month — indeed, the first half of the year — is fast coming upon us. But the deadline is self-directed. I will send queries when I've finished my homework.

Just as important is that I've not been able to adequately research agents and agencies. This takes time, and it's time well spent. I could write queries now — I'll probably map out some templates soon — but I want the queries to sing to an audience that will understand and appreciate the tune.

But this should be the most important quest of my life; I need to be prepared. When Shackleton was putting together a crew for his ship's trek to Antarctica, he placed an ad in the paper, saying in part: "Men needed for dangerous quest. ... Survival in doubt, but if successful, fame will follow." I'm almost certain I've got the quote wrong, but its spirit is accurate. The point is, I must prepare myself. I've got a product to sell and future products being planned: I need partners.

On another note, I've noticed some other good Web sites of young and/or aspiring novelists, and I may want to develop something for myself along those lines. But that's hardly of immediate importance. I like having this blog and my other site, and it's not always easy to keep these up to date with the constant crush of life in general.

So my reading returns to Hoboken. Then I'll venture back to the island of the sequined love nun!